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Event Info

Why Invest

Understand the retail market & its major players

SA FMCG Landscape is an onboarding programme that provides a critical contextual understanding of the SA FMCG market and its major retailers.

PROGRAMME OBJECTIVES

  • Understand your retail customer’s business, their challenges and the opportunities they present to you
  • Grow knowledge and insights to engage with SA’s FMCG retailers and wholesalers

TARGET ATTENDEES

  • Graduates and new entrants to the industry
  • Commercial non-customer facing staff
  • Shopper and customer marketers
  • Field operations

PROGRAMME OUTCOMES

  • Get an overview of the SA fast moving consumer goods (FMCG) landscape
  • Gain insight into SA shopper behaviour and resultant retail trends
  • Grow knowledge and insights to engage with SA’s FMCG retailers and wholesalers
  • Compare performances across the majors – Who is winning?

DURATION & FACILITATION METHOD

  • Your choice of three facilitation methods:
  • Two days online
  • Two-day in-classroom

PROGRAMME OVERVIEW

The SA FMCG landscape

  • FMCG market size, shifting channel dynamics
  • Shopper need states 
  • Retail trends
  • Comparative performance across the majors

Discussion by retailer

  • Organisational structure
  • Brand positioning
  • Store numbers and growth
  • Financial performance overview
  • Strategic focus areas
  • Shopper marketing activities
  • What’s going on in-store

Corporate Retail

Independent Retail

Independent Retail

Informal Retail

Best industry training in the market. A logical approach to retailers in South Africa

- Demand Planning and Strategy Manager

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